Our first branding project was, of course, our own and we think it is worth speaking to.
Three Lyons Creative: a multi-media production company based in Detroit, specializing in video, audio, graphic design, and illustration. Through community groups, artists, nonprofits, and businesses both large and small, 3LC strives to tell honest and people-focused stories with pride.
When Three Lyons Creative was founded in 2014, we needed a brand that established a unique identity, told our story, could communicate gracefully across print and digital, and could grow with us as we grew.
Art direction, concepting, visual identity development, strategy, iconography, typography, photography, graphic design, layout, production
We began by establishing our key message for our brand: the connection to the Lyons family and history, the foundation of the three founders, and the fluid, authentic feel of our work. From there we set out to establish a brand that communicated longevity, honesty, history (family and roots). The elements of our brand are hand drawn, reference history, and create movement.
Three Lyons Creative has had great success in its first three years, thanks to a strong identity. The brand is perceived as personable and familiar, a perception that guides our word-of-mouth and referral-based new business practices. Our messages are now recognized throughout the small business, artist, and nonprofit world.