Three Lyons Creative > Work > buildOn

CLIENT

buildOn, an international nonprofi t whose goal is to break the cycle of poverty, illiteracy, and low expectations through service and education. Across the U.S., buildOn empowers urban youth to transform their neighborhoods through intensive community service and to change the world by building schools in some of the economically poorest countries in the world.

OBJECTIVE

Produce a video that documents the work buildOn is doing in Detroit and the impact it is having on both the participating students and volunteer service sites.

SERVICES

PRE-PRODUCTION: conception, scheduling, location scouting, equipment, producing 
PRODUCTION: direction, cinematography, sound recording, interviewing 
POST-PRODUCTION: editing, color correction, sound mixing, sound editing, music supervision, title animation

PROCESS

With input from our buildOn collaborators, Three Lyons Creative planned a shoot for an early January buildOn Detroit student energizer. Three Lyons Creative arranged all pre-production, including location scouting, equipment coordination, and production personnel. On the day of the shoot, students were filmed participating in team building exercises and reading letters they wrote to their volunteer service sites. Three Lyons Creative then took all the gathered material and executed all of post-production: editing and color correcting the footage, mixing and mastering the audio, and selection of soundtrack that emphasized the pertinent themes, to highlight the long-lasting impact the various service sites had on the participating students.

OUTCOME

Three Lyons Creative delivered a two-minute video that spotlighted buildOn's message and shared a special thank you to the organizations that make buildOn possible and that give students the chance to make a diff erence. The video has been shared widely through buildOn's publicity and social media communication.