Three Lyons Creative > Work > Design Core Detroit
|
|
CLIENT
Design Core Detroit is an organization committed to promoting the success of the creative economy in Detroit through delivering business acceleration and attraction services and developing signature programming tailored specifically to creative professionals’ needs.
OBJECTIVE
Collaborate with Design Core Detroit and AIA to produce the media campaign that promotes the first year of Commerce Design: Detroit, a neighborhood small business design competition that celebrates Detroit's UNESCO Cities of Design designation. The campaign included 13 videos including 10 highlight videos of the winning businesses, and video and photo coverage of two live events.
Loading Videos...
SERVICES
PRE-PRODUCTION: conception, storyboarding, location scouting, script development, scheduling, equipment, producing
PRODUCTION: direction, cinematography, sound recording, interviewing, actor supervision
POST-PRODUCTION: editing, motion graphics, color correction, sound mixing, sound editing, music supervision, voice over actor supervision, motion graphics, title animation
PRODUCTION: direction, cinematography, sound recording, interviewing, actor supervision
POST-PRODUCTION: editing, motion graphics, color correction, sound mixing, sound editing, music supervision, voice over actor supervision, motion graphics, title animation
PROCESS
Three Lyons Creative collaborated with Design Core and AIA to schedule video and photography shoots with the jurors reviewing the 20 finalists and later focused shoots with the 10 winners. 3LC then cut together two videos to promote Commerce Design: Detroit and 10 business profile videos of the winners, each with flowing motion graphics in the Design Core brand and base-y, modern beats tailored to each business. In addition, 3LC covered video and photography AIA's Celebration of Architecture event and the Commerce Design: Detroit Awards Gala.
OUTCOME
The campaign has been hugely successful. Photos of winning businesses and live events have appeared in Crain's Detroit Business, Curbed Detroit, Great Lakes Design Magazine, and others. The Commerce Design: Detroit videos were shown across digital platforms garnering awareness of the competition and awards event. The profile videos were premiered at the Awards Gala, giving the audience a chance to see each space in smooth, clean motion, with the designers and business owners detailing their challenges and goals, breathed life into each winning project, and are now used by individual businesses to promote themselves and to gather support for the People's Choice Award. The campaign successfully celebrates neighborhood small business design and is a testament to Detroit's UNESCO designation globally.
