Three Lyons Creative > Work > Lawrence Hunt
CLIENT
Lawrence Hunt, a direct to consumer clothing brand, reinventing professional apparel with sweat-proof technology.
OBJECTIVE
To create media to help build brand awareness with young professionals. Specifically, to produce a one-minute product video (with a 15 ad second cut) that highlights the unique features of the shirt and the Lawrence Hunt story.
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SERVICE
PRE-PRODUCTION: conception, storyboarding, location scouting, script development, scheduling, equipment, producing
PRODUCTION: direction, cinematography, sound recording, interviewing, actor supervision
POST-PRODUCTION: editing, motion graphics, color correction, sound mixing, sound editing, music supervision, voice over actor supervision, motion graphics, title animation
PRODUCTION: direction, cinematography, sound recording, interviewing, actor supervision
POST-PRODUCTION: editing, motion graphics, color correction, sound mixing, sound editing, music supervision, voice over actor supervision, motion graphics, title animation
PROCESS
Three Lyons Creative worked closely with Lawrence Hunt to develop a storyline for “a day in the life” of our target audience. We developed a script, scouted locations throughout Detroit, and worked with an actor and voice actor to eminate the feel of the brand. We edited the film with sharp cuts, sweeping patterned animations, and an authentic Detroit beat.
OUTCOME
The final film was shown at the 2017 Accelerate Michigan conference, an international business competition, where Lawrence Hunt was one of 36 semi-finalists. The film illustrates the strength of the product, the lifestyle of the target market, and the story of the brand. The film continues to tell Lawrence Hunt’s story online with over 3,800 views on Facebook alone.
