Three Lyons Creative > Work > Make It Work
CLIENT
Make It Work, an nonpartisan advocacy group working to advance economic security for women, men and families across the country.
OBJECTIVE
Create a 70-90 second, Halloween-themed video detailing the importance of federal child care legislation, to be used predominantly on social media platforms.
SERVICES
PRE-PRODUCTION: conception
PRODUCTION: direction, asset collection
POST-PRODUCTION: animation, titles, picture editing, color correction, sound mixing, sound editing, music supervision
PRODUCTION: direction, asset collection
POST-PRODUCTION: animation, titles, picture editing, color correction, sound mixing, sound editing, music supervision
PROCESS
Make It Work came to us with a specific idea in mind. They wanted an informative, accessible, and seasonally-themed video that would inspire its viewers to sign a petition supporting affordable, quality child care legislation. We decided upon using old movie clips and internet memes that related to Halloween in order to illustrate the very serious facts around this issue. This added humor and emphasis, but also allowed a greater audience access to this very important issue.
OUTCOME
The video has done very well on social media platforms, specifically Twitter and Facebook, where it has over 15,000 views.