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Three Lyons Creative > Work > Mercy Education Project Design
Mercy Education Project logo

CLIENT

Mercy Education Project (MEP), a Detroit nonprofit that provides educational opportunities, life skills development, and cultural enrichment for women and girls who have limited access to resources, enabling them to improve the quality of their lives.

OBJECTIVE

To apply a consistent visual identity to MEP's annual fundraising event, Doorway to the Future Dinner & Auction. The project included eleven digital and print items.
Mercy Education Project Doorway to the Future Design Options
Mercy Education Project Doorway to the Future Poster Design
Mercy Education Project Doorway to the Future Program Design
Mercy Education Project Doorway to the Future Social Media Design
Mercy Education Project Doorway to the Future Invite Design
Mercy Education Project Doorway to the Future Email Design

SERVICES

Art direction, concepting, visual identity development, strategy, event logo development, iconography, typography, photography, graphic design, email building, ​layout, production

PROCESS

We began by researching Mercy Education Project’s current branding and communication as well as competing nonprofit’s marketing. We then prepared two visual concepts for consideration. The concepts were reviewed, revised, and the selected design established the direction for future pieces. We designed warm and friendly materials including print invitations and envelopes, emails using MailChimp, social media assets, sponsorship brochure, signage for the event, and the multi-page event program.

OUTCOME

Three Lyons Creative has created a brand experience that has aided in building momentum for MEP’s fundraising dinner. Our marketing efforts helped MEP reach their sponsorship and attendance goals (emails received a 39% open rate). ​
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Three Lyons Creative (3LC): We are a video creative agency helping organizations tell their truth, to inspire action and produce positive results. We serve Detroit area community groups, artists, nonprofits, social entrepreneurs, startups and small businesses.
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Three Lyons Creative is a proud member of Design Core's Detroit Design Network
info@threelyonscreative.com  |  (313) 312-0229  |  1950 Trumbull Ave, Suite 31, Detroit, MI 48216
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