Three Lyons Creative > Work > MI-UCP
CLIENT
Michigan United Cerebral Palsy (MI-UCP) is a statewide nonprofit organization dedicated to improving the lives of Michiganders with disabilities to help them live to the best of their abilities and ambitions.
OBJECTIVE
The Lansing-based and Detroit-based chapters of United Cerebral Palsy are reorganizing under one Michigan office. To go along with the new organization, MI-UCP needed to create a new brand identity, business materials, video assets and updated messaging to best reflect their mission and national brand standards.
SERVICES
Brand: Logo design, Identity design, Brand standards design, Graphic design, Icon set design
Production: Videography, Sound recording
Post-Production: Video editing, Motion graphics, Sound editing and mixing, Color correction, Music supervision
Production: Videography, Sound recording
Post-Production: Video editing, Motion graphics, Sound editing and mixing, Color correction, Music supervision
PROCESS
We developed a communication graphic that would effectively be used as MI-UCP’s logo. We also created rules to use the organization’s affiliate logo as mandated by the national office of United Cerebral Palsy. We created a brand standard document and business materials incorporating and expanding upon the aforementioned branding including business card, letterhead, and an icon set for their focus areas. We shot and edited a multitude of video assets describing how MI-UCP has closed the disability divide for real Michiganders which included their new brand messaging, delivered ready to use on their new website.
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OUTCOME
With a consistent, fresh, and premium look, the new organization of MI-UCP has a jump start to their continued work closing the disability divide for many Michiganders. Their improved design and messaging will help them reach funders, and most importantly, anyone they can help live their best lives.
“Three Lyons Creative brought incredible thinking, energy and organization to our project for the MI-UCP rebrand. The challenges of getting this done during a pandemic made their contributions even more valuable. Their care, passion, and professionalism was above and beyond our expectations. I love how collaborative they are on every aspect from design to developing video concepts to the finalizing of imagery. Taking our brand from zero to now was an amazing feat. Bravo, Three Lyons! Hats off to Tony, Michael, Daniel and Lucia.
- Mike Ward, Board Member, MI-UCP
- Mike Ward, Board Member, MI-UCP
