Three Lyons Creative > Work > NeuMoDx Molecular
CLIENT
NeuMoDx Molecular has invented a fully-automated molecular diagnostic platform that allows for an 8 hour operator walk-away time.
OBJECTIVE
To support the European and U.S. launch of the NeuMoDx 96 & 288 Molecular Systems with video and animation of the companies patented process.
SERVICES
PRE-PRODUCTION: scripting, storyboarding
PRODUCTION: direction, cinematography, sound recording
POST-PRODUCTION: video editing, animation, color correction, sound design and mixing, music supervision, voice over supervision
PRODUCTION: direction, cinematography, sound recording
POST-PRODUCTION: video editing, animation, color correction, sound design and mixing, music supervision, voice over supervision
PROCESS
Working with the commercial and scientific stakeholders of NeuMoDx Molecular, Three Lyons Creative’s team documented the NeuMoDx 288's process from patient sample to results. After storyboarding and scripting the key elements in the process, 3LC designed animations and motion graphics to describe the key elements of the process down to the molecular level. Video editing and sound design were employed to enhance the storytelling of their patented process.
OUTCOME
With two videos describing the process of their new, highly sophisticated machine, NeuMoDx Molecular launched the NeuMoDx 96 & 288 in European and U.S. markets.
