Detroit People’s Platform, a network of Detroit-based social justice organizations, activists, and residents committed to bringing about just transformation in economics and social dynamics through popular education, celebration, and organizing.
Three Lyons Creative was asked to design a 24-page zine (short magazine) with photos and illustrations to educate the public about the importance of parks in a digestible way that reached Detroiters with a fourth grade reading level.
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Art direction, concepting, strategy, research, copy writing, case study development, photography, illustration, comic strip design, typography, graphic design, layout, and production
We began by researching Detroit People’s Platform’s brand and work, reading and organizing the data they pulled about parks, and outlining the zine to create a story arc. We applied a rough and edgy aesthetic that was both personable and playful. Our team photographed local parks, created custom illustrations, and designed comic strips to tell the story. We wrote content regarding the health benefits of parks, the shortage of parks in Detroit, the different classifications of parks with case studies, and community advocacy tips. The layout came together beautifully with a mix of color spreads and black and white for cost saving in printing.
The final zine was celebrated as an excellent advocacy and education tool for mobilizing Detroiters around the issue of parks. 1,000 copies were printed and dispersed throughout the city’s neighborhoods. Readers of all ages and literacy levels enjoy and engage the zine.