Three Lyons Creative > Work > Prayani
CLIENT
Prayani is a Raita manufacturer, who distributes their Indian yogurt dip to stores across Michigan including Kroger and Whole Foods.
OBJECTIVE
To create a compelling crowdfunding video for Prayani’s expansion into new Michigan grocery stores.
SERVICES
PRE-PRODUCTION: conception, scheduling, equipment, scripting, producing
PRODUCTION: direction, videography, sound recording, lightning
POST-PRODUCTION: video editing, motion graphics, color correction, sound design, sound mixing, music supervision
PRODUCTION: direction, videography, sound recording, lightning
POST-PRODUCTION: video editing, motion graphics, color correction, sound design, sound mixing, music supervision
PROCESS
Working closely with the owner to understand the audience, tone, and messaging, Three Lyons Creative crafted a visually engaging video that told the story of Prayani’s unique path and the investment needed to complete their expansion into more markets across the state and country.
OUTCOME
Prayani is using the video to help support a crowdfunding campaign. Prayani is one step closer to being the next Chobani!
