Three Lyons Creative > Work > Project Healthy Community
CLIENT
Project Healthy Community (PHC) is a multi-cultural, interfaith, inter-community, non-profit organization whose mission is to promote the well-being of persons of all ages within communities in need through nutritional and educational programming
OBJECTIVE
Develop a fresh, energetic brand that can be applied across communication channels to greater reflect PHC’s work with wellness, education, and families.
SERVICES
Concept and branding, visual identity development, mood boarding, logo design, art direction, graphic design, layout, photography
PROCESS
Three Lyons Creative (3LC) researched the past work and brand of PHC to develop mood boards to reflect the major work, symbols, and energies that PHC encompasses. From there, 3LC developed and presented several logo directions, a direction was selected, and the logo and brand elements were finalized. The final palette consists of four energetic colors that were pulled directly from the rainbow or colors in the organization’s original logo.
OUTCOME
Project Healthy Community now has a brand that sings of their work with youth, health, engagement. The bright colors invite their audience in an strengthen their communication. The brand is being applied across communication channels including business cards, letterhead, web, and print materials.
