Three Lyons Creative > Work > Rashida, Democrat for Congress
CLIENT
Rashida, Democrat for Congress, a progressive Democrat born and raised in Detroit, running to become the first Muslim Congresswoman in U.S. history.
OBJECTIVE
To film an interview with the candidate for use in her campaign’s television broadcast campaign ad.
SERVICES
PRODUCTION: videography, sound recording, lighting
PROCESS
Three Lyons Creative collaborated with The New Media Firm. We filmed Rashida speaking passionately about her background in politics, in activism, and in the community. Our goal was to keep her comfortable and natural.
OUTCOME
The ad aired on broadcast and cable television for over three weeks in one of the largest markets in the country. Rashida won the Democratic primary in an historic race and she is poised to become the first Muslim congresswoman in US history.
"If you want to hire the Corktown firm whose first broadcast TV ad ever also helped elect Congress' first Muslim woman, they're right here: Three Lyons Creative. Thanks Tony, Daniel, Mike, Lucia, and everyone else on your team for always being there when we needed you, and for knocking this thing out of the park. I truly believe we would have lost without the TV presence, and you all made sure the voters saw the best of Rashida." —Andy Goddeeris, Campaign Manager
