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Three Lyons Creative > Work > ROCO Real Estate
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CLIENT

ROCO Real Estate, a real estate company based in Bloomfield Hills, MI that owns and operates a diverse range of multifamily communities across the United States.

oBJECTIVE

ROCO approached Three Lyons Creative with a challenge: design and develop content for their HR efforts that teaches ROCO’s core values in a playful, informative way that is positioned to interest millennials.

SERVICES

Concept, art direction, mood boarding, brand development, strategy, illustration, typography, graphic design, layout, production

PROCESS

Three Lyons Creative studied the four core values and developed mood boards to help establish the character of each value. 3LC proposed three different art directions for the characters and ROCO selected the comic book/pop art style, like that of Roy Lichtenstein. 3LC then established rough character sketches, established a color palette in the ROCO brand, scripted the dialogue, and illustrated the scene in comic style. 

OUTCOMEE

Three Lyons Creative presented what we called the “ROCO Core Values Heroes.” This included the four character heads and a comic scene for each character in action. ROCO Real Estate now uses the artwork in the HR efforts to engage and inspire new hires and existing employees. 
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Three Lyons Creative (3LC): We are a video creative agency helping organizations tell their truth, to inspire action and produce positive results. We serve Detroit area community groups, artists, nonprofits, social entrepreneurs, startups and small businesses.
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Three Lyons Creative is a proud member of Design Core's Detroit Design Network
info@threelyonscreative.com  |  (313) 312-0229  |  1950 Trumbull Ave, Suite 31, Detroit, MI 48216
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