CLIENT
Tart, a three-piece “shred-pop” band from Detroit, MI.
OBJECTIVE
TART tasked Three Lyons Creative with creating a music video for their lead single “Toothache.”
SERVICES
PRE-PRODUCTION: conception, storyboarding, scheduling, location scouting, equipment, producing
PRODUCTION: direction, cinematography
POST-PRODUCTION: editing, color correction, titles
PRODUCTION: direction, cinematography
POST-PRODUCTION: editing, color correction, titles
PROCESS
Tart came to us with “Toothache” and a basic idea derived from the lyrics and meaning behind the song: even the predators of this world are prey. Every day, regular people are pitted against each other and struggle just to survive, while the most powerful lurk in the shadows and pull the strings. They are omnipresent and seemingly all-powerful, only rarely seen for what they truly are. But after the dust has settled and we’ve destroyed those whom we’ve been told are our enemies, who do we blame next?
OUTCOME
The video has been viewed over 3,000 times across various streaming platforms and was received with enthusiasm by fans. TART utilizes the video when promoting their EP, sparking interest in upcoming performances, and booking shows.
