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Three Lyons Creative > Work > TheraB
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CLIENT

TheraB is a Michigan-based medical device company specializing in innovative treatment options for neonatal jaundice.

OBJECTIVE

Introduce and highlight to potential investors and hospital administrators the shortcomings of current neonatal jaundice treatments and how TheraB’s SnugLit solves many of the problems new mothers face while caring for an infant with jaundice.
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SERVICES

PRE-PRODUCTION: research, conception, story development, scheduling, producing
PRODUCTION:
direction, videography, sound recording, interviewing, lighting
POST-PRODUCTION: video editing, motion graphics, color correction, sound mixing, sound editing, and music supervisio

PROCESS

Three Lyons Creative first worked with TheraB to understand the technical aspects of the device and neonatal jaundice in order to create a comprehensive overview. We then captured interviews and b-roll with TheraB's CEO and new mothers and infants. 3LC utilized existing sketches of the SnugLit to create motion graphics that help share the value.

OUTCOME

TheraB now has a strong tool for marketing and for greater brand awareness to support further investment opportunities.
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Three Lyons Creative (3LC): We are a video creative agency helping organizations tell their truth, to inspire action and produce positive results. We serve Detroit area community groups, artists, nonprofits, social entrepreneurs, startups and small businesses.
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Three Lyons Creative is a proud member of Design Core's Detroit Design Network
[email protected]  |  (313) 312-0229  |  1950 Trumbull Ave, Suite 31, Detroit, MI 48216
2023 © THREE LYONS CREATIVE. ALL RIGHTS RESERVED.
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