Three Lyons Creative > Work > TheraB
CLIENT
TheraB is a Michigan-based medical device company specializing in innovative treatment options for neonatal jaundice.
OBJECTIVE
Introduce and highlight to potential investors and hospital administrators the shortcomings of current neonatal jaundice treatments and how TheraB’s SnugLit solves many of the problems new mothers face while caring for an infant with jaundice.
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SERVICES
PRE-PRODUCTION: research, conception, story development, scheduling, producing
PRODUCTION: direction, videography, sound recording, interviewing, lighting
POST-PRODUCTION: video editing, motion graphics, color correction, sound mixing, sound editing, and music supervisio
PRODUCTION: direction, videography, sound recording, interviewing, lighting
POST-PRODUCTION: video editing, motion graphics, color correction, sound mixing, sound editing, and music supervisio
PROCESS
Three Lyons Creative first worked with TheraB to understand the technical aspects of the device and neonatal jaundice in order to create a comprehensive overview. We then captured interviews and b-roll with TheraB's CEO and new mothers and infants. 3LC utilized existing sketches of the SnugLit to create motion graphics that help share the value.
OUTCOME
TheraB now has a strong tool for marketing and for greater brand awareness to support further investment opportunities.